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America Ferrera has been picked to play the title character, who is a unattractive but efficient secretary working at a fashion magazine. Originally, the show was to have a dramatic slant, but it is expected to be reworked as a comedy, which is how ABC is billing the program and the fact that it will air in the Friday night 8PM(E/P) slot. At first there was also talk that this program could debut in the Summer of 2006 as a daily (five days a week) series according to this article in Broadcasting&Cable, but given the buzz and possitive feedback, ABC will make this version a weekly series instead. The American version has been picked up by ABC under the title Ugly Betty, which just got the green light as a entry for the 2006-2007 TV season, where it will air Friday nights starting in the Fall of 2006. In 2004 actress Salma Hayek, through her production company and a joint venture with Touchstone Television, acquired the licensing rights to Betty La Fea,with plans to turn it into an English-language comedy-drama series for the United States. It also spawned an animated series called Betty Toons. Some scenes from the first episode were filmed in Buenos Aires, Argentina and some scenes for the opening sequence were filmed in Miami, Florida. Its success spawned a short and unsuccessful sequel called Ecomoda, filmed in Colombia and produced by RCN and Univisión. The show was popular and was aired to a wide international audience. She constantly faces the scorn of her prettier workmates, but eventually she is promoted to a senior job, becomes involved with her boss, and gets a makeover. The show's main character, Beatriz Pinzón Solano, is an unattractive but intelligent woman working for a fashion design company called Ecomoda. Yo soy Betty, la fea ("I am Betty, the Ugly") was a popular telenovela (soap opera) filmed in Colombia, written by Fernando Gaitan and produced by the Colombian network RCN.